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A coin puzzle

A coin problem
by Gary Antonik, Numberplay blog, New York Times, 17 March 2014

The post begins with this simple problem:

Consider this simple game: flip a fair coin twice. You win if you get two heads, and lose otherwise. It’s not hard to calculate that the chances of winning are 1/4… . Your challenge is to design a game, using only a fair coin, that you have a 1/3 chance of winning.

Continues "And here is my recipe for getting the most out of this problem: if you can solve it, do not stop with one answer. Rather, see how many answers you can come up with. I’ve posed this problem to many people, and I continue to hear novel solutions."

Submitted by Bill Peterson