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by By Deborah Gage , ''Wall Street Journal'', 23 March 2014
by By Deborah Gage , ''Wall Street Journal'', 23 March 2014


The article is subtitled "There's a Link Between Sales and Phases of the Moon, Among Other Things."  Here is one example:
The article is subtitled "There's a Link Between Sales and Phases of the Moon, Among Other Things."  It includes the following graphic, which could qualify as a Forsooth!
 
<center>[[File:MoonMetrics.jpg] | 400px]</center>
 
Here is another example:
<blockquote>
<blockquote>
''The Human Factor''
''The Human Factor''

Revision as of 00:00, 21 April 2014

Big data surprises

Big data uncovers some weird correlations
by By Deborah Gage , Wall Street Journal, 23 March 2014

The article is subtitled "There's a Link Between Sales and Phases of the Moon, Among Other Things." It includes the following graphic, which could qualify as a Forsooth!

[[File:MoonMetrics.jpg] | 400px]

Here is another example:

The Human Factor

The online lender ZestFinance Inc. found that people who fill out their loan applications using all capital letters default more often than people who use all lowercase letters, and more often still than people who use uppercase and lowercase letters correctly.

ZestFinance Chief Executive Douglas Merrill says the company looks at tens of thousands of signals when making a loan, and it doesn't consider the capital-letter factor as significant as some other factors—such as income when linked with expenses and the local cost of living.

So while it may take capital letters into consideration when evaluating an application, it hasn't held a loan up because of it.

Submitted by Paul Alper